There are a number of attributes in a model’s quill which enables them to hit on target for the brands that make use of them. Charisma is a given. Attractiveness is also important but countless models have proven that beauty is perceived differently by different consumers (to say nothing of different generations). Perhaps most beneficial to the models themselves is versatility; the ability to transform one’s look makes for an eclectic and more successful career. Natalia Gorelova has the ability to present herself as edgy, sporting a pixie cut. She also can achieve that soft “young mom” look as she did with her work for US brand Green Giant. Her versatility plays as well on screen as it does in print. Transition is nothing new and not at all unexpected for this model. Gorelova was born in Russia and was still a young girl when the country underwent a very turbulent time. Her parents decided that New Zealand was a calmer environment to raise Natalia and her sister and moved the family there. While she had studied English in Russia, she soon realized that the practical application required her to return to her language studies. Always eager for a growth opportunity, she soon excelled. Being challenged is part of what fuels her. Her modeling in campaigns with Green Giant and other US brands has her now considering relocating to the States. One wonders if Gorelova will ever settle in one spot. It’s not likely but it is also what will push her to new and interesting paths in her career and life.
Natalia openly admits that she is fascinated with the US. The opportunities it affords in her chosen career of modeling are seemingly endless yet not without obstacles. There are plenty of qualified professionals vying for the work there, which in no way intimidates her. In her modeling career she learned that while some companies are looking for a type, they often know exactly who they want as soon as they see you. Realizing that you simply have to be yourself can enable one to seek out work without attaching to it emotionally...easier said than done. When her modeling agency sent Natalia to the Green Giant audition, it wasn’t long before she was offered the role. Gorelova declares, “I was so excited about it. It’s so cool that the commercial played in the USA! When you live in other parts of the world you are really aware how much film, TV, commercials, etc. originate in the US. Being in a US production feels like you are playing in a major sports league. It means to me that I am marketable there.”
The Green Giant spot was filmed in Oamaru. This town is located in the South Island of New Zealand and is part of Waitaki district. It’s known for its neo-classical style architecture in the historic part of town. The commercial depicts Natalia as a young mother shopping in a grocery that is located in a beautiful and luscious broccoli field. The 3AM call time and pushing grocery carts around in the dirt (of the store lanes), did not detract from the experience for Gorelova. She admits to always having a positive outlook stating, “I think for the most part, we had a great time working together and (hopefully) the reason is because I listened to the directions well and gave them even more than I did casting. I’d like to think that I am easy to be around and am so happy to be given an opportunity to perform. And when talent is happy, the crew is happy too. You want good vibes on set, everyone benefits from that. There are many reasons to support how great it is. First, working with so many talented people is inspiring to no end! Second, it’s always fun to do big budget projects. Third, I get to travel to the most interesting, remote and unheard of locations... which I highly doubt I would ever get the chance to visit without my career! Every time I do those types of shoots, I feel euphoria for days after the project has ended.” That good attitude also creates positivity in those Gorelova works with. Gary Romano is an Executive Producer, Head of Production, and Partner at Brim & Brew, a prominent agency. The Green Giant spot was the first time he worked with Natalia Gorelova. Romano comments, “Natalia and I worked together on the Green Giant commercial campaign as well as Jaguar and others. She has the extensive experience, the unique look, the unparalleled prowess, and the prolific mindset necessary to thrive in the industry worldwide, including the US. She has been at the top of the New Zealand modeling scene for over fifteen years now, and her renown and prolific and successful output continues to flourish. She has modeled for many big-name brands in the consumer goods and fashion arenas.” Natalia’s talent and professionalism brought her to this project but her hard work and upbeat demeanor endeared her to professionals like Romano and others who have enlisted her for other successful campaigns.
Looking back at her time on the Green Giant shoot in Oamaru, Gorelova remembers the excitement of the work rather than the long day and encumbered mobility. She notes, “I’m always grateful to be working in a career that I love. I never planned on being a model ...I’m so fortunate. I feel that it’s important for me to work really hard to respect the good fortune I’ve received. I don’t want myself or anyone else to ever think I don’t understand how great this opportunity is. I’m going to keep working hard to make the most of every possible production that comes my way.”