Throughout his career, Ribeiro has become extremely sought-after, and a leader in his industry. Writing for Brazil’s popular television network Globo TV, as well as Toxic Rio, TV PUC, and the innovative new music project Welocalize, Ribeiro has proven why he is such an outstanding writer. Just last year, he was asked to write for the website MasterCard Priceless Rio, as he had previously been extremely successful writing for their other project Mastercard Surpreenda.
“I was always in tune with travel tips, restaurants, music events and cultural opportunities around Rio de Janeiro and Brazil in general,” said Ribeiro.
Mastercard Priceless features different articles about various cities. Mastercard selected writers through the popular content marketing company, Skyword, and knew they needed a writer as skilled as Ribeiro to make the website a success. Having already been aware of Ribeiro’s tremendous work in Portugese with Mastercard Surpreenda.
“Guilherme seems to be very skilled in Brazilian Portuguese, working for two different projects for Skyword, including Mastercard Priceless Rio. Guilherme has a high rate of articles approved without revision, which indicates a good knowledge of his language and nice writing skills related to the project,” said Bernardo Liorente, Senior Content Editor for Skyword.
Ribeiro wrote many articles for the publication, which were in Brazilian Portuguese about Lifestyle, Shopping, Entertainment and Tourism in Rio de Janeiro. All articles follow specific keywords according to SEO preferences. During his time on the previous Mastercard project, he wrote over thirty articles about good experiences in travel, music, cultural events, nature, and shopping to a credit card reward program. The opportunity to keep doing this for the Priceless project, and finding new angles while still helping promote the Mastercard rewards program, was exciting for Ribeiro.
“I could get in touch with new ideas and events happening in my city and also share that with readers, either on MasterCard website or when I promoted them on Twitter and Google Plus. I can say I have learned a lot about brand journalism and content marketing with them, since I could improve my skills in Search Engine Optimization (SEO) and Social Media during this project,” said Ribeiro.
Previously, writers used to work based on seasons. Articles were suggested by writers or requested by the client through assignments that every writer of the could claim for them. Sometimes they pick different writers for special tasks. Articles were always a full-page content, demanding a good time of research, and would take two to three days to complete. After submitting the content, content would be sent to an an editor that can tweak and approve any text or reject and send it back to writers for further changes. This was not often an issue for Ribeiro, who always worked to keep his rate high, saving time for the publication.
“It always wrote with a mix of deep understating of my city, Rio de Janeiro, its places to eat, see and enjoy, besides my very press oriented way to evaluate if there is something to come up, new trends, renewed places, events coming to town, also thinking about segments, like beach lovers, car lovers, sports fans, LGBT, tourists, young crowd, and more, with whatever sounded interesting,” said Ribeiro.
Ribeiro’s articles were extremely successful for the website, as he was often claiming article ideas on the platform and having frequent features on the homepage. He not only wrote according to what the client wanted, but also what customers genuinely wanted to read, a difficult balance to always maintain. He was essential to the website’s success. However, this is not why he wanted to write for the website. For Ribeiro, it was just another opportunity to keep doing what he loved.
“I am so glad I was invited to keep working for them,” he concluded.
Having grown up in Rio de Janeiro, in the South Zone, close to landmarks such as Pão de Açúcar (Sugar Loaf), Cristo Redentor (Christ of Redeemer) and Copacabana Beach, Ribeiro had the chance to share his city and its intricacies with readers white writing with Mastercard Priceless Rio. Not many writers have such an opportunity to do something like that, and Ribeiro took the task and soared, showing readers in Brazil and around the world why he is one of the best.