Luxury car manufacturer Mercedes-Benz recently awarded its multi-million advertising account to Andre Kemper and Dr. Tonio Kroeger who will create an agency solely for the high-end car maker. This is highly unusual procedure and has created a lot of buzz in the industry.
André Kemper and Dr. Tonio Kroeger and their new agency will be responsible for the entire Mercedes-Benz marketing communications program in Europe. Both are seasoned and award-winning professionals. André Kemper, an honorary member of the German Hall of Fame in Advertising, has created successful advertising agencies in the past, including ANDRE his current shop. The partners are now in the process of hiring only the very best creatives and account executives that Europe has to offer for their newly formed agency ANTONI.
“I assumed a very special role when opening ANTONI. To be involved in the creation of such an innovative and exclusive agency for a luxury car maker such as Mercedes-Benz is a tremendous honor. These are exciting times in our industry, and for me personally,“ she says. “We started with fewer than 10 employees in May and will exceed 150 in December.”