Producer Richard Moore shot by Charlie Hyams
In Robert Frost's poem "The Road Not Taken," a story unfolds about the power of taking the road less-traveled—a story, which according to David Orr in an interview with PBS NewsHour entitled "What we’ve gotten wrong about this Robert Frost classic," has been widely misperceived.
According to Orr, instead of being a "paeon to individualism," the poem is actually promoting that it really doesn't matter what road we choose.
On his way to the top of the entertainment industry London-based producer Richard Moore chose the road less traveled, anyone who knows his story would agree. Moore's decision to drop out of high school in order to pursue his career was a key factor in achieving the success he enjoys today, but the path he took didn't turn out well because it was the road less traveled, it turned out well because it was the road that was right for him, and he was whole-heartedly dedicated to it.
The producer ambitiously entered the entertainment industry after submitting an online application for a position as a producer's assistant while he was still in high school, a bold move that proved to pay off when he was hired by director Luke Hyams and producer Louis Figgis for Channel 4.
"Although at the time they thought I was obviously older than I was, it didn't stop me from accepting the position. I worked with them for several years on different productions, always managing to side step the question of my age," recalls Moore. "The time I spent working with Luke and Louis is where I got an understanding of the business and the roles within a large production."
By 18, Moore had founded the production company Mrs Grey with friend and fellow producer, Oliver Barron. Through the company, Moore produced the music video for James Morrison's hit song "One Life," which currently has over 7.5 million views on YouTube, Beefeater Gin's "Mirko" commercial, as well as a commercial for NatWest Bank's mobile banking Android app and others. Within three years of its inception Mrs Grey was achieving an annual turnover of 1.2 million pounds; and Moore had successfully established himself as a leading producer in the field and the jobs continued to roll in without fail.
Through Mrs Grey, Moore also produced the in-depth television documentary Find the Torch for Channel 4. The documentary followed renowned musician Paul Weller as he discussed his love for England, his influences and the progression of his 30-year music career from forming the band The Jam to his recent albums.
"This documentary was directed Palme d’Or and Sundance nominated legendary filmmaker Julien Temple," says Moore. "My role was critical as I brokered the deal with Universal Music and sourced the funding, pitched and sold Julien Temple on the idea of directing and hired the production team to create the documentary."
Despite his young age, which he kept hush-hush for many years, global clients and award-winning production companies recognized Moore as a leading figure in the industry, and they wanted him on board.
In 2013 Bigballs Films tapped Moore as a senior producer for Copa90, an online factual entertainment network focused on football. Some of the projects Moore has produced for Copa90 over the years include 26 episodes of CTRL, 24 episodes of Best Job in The World, 10 episodes of All My Life, as well as Derby Days and Line9.
Something that separates Moore from most other producers, and proves that he made a wise choice when he decided to pursue his career so early on, is the fact that he is a part of the generation that brands want to target, and because of that, he knows exactly how to spike their interest.
"Copa90 was funded by Google as part of a European wide investment trying to take control of sports media through new and original programing targeting 12-30 year olds. A demographic incredibly important to brands and advertising agencies selling sports products," explains Moore.
"At Copa90 I was responsible for the launch and channel management with an annual Budget of $3 Million to spend on programming. I alongside the creative team at the channel were key in pitching, selling and executing brand integrated shows whilst also building our original slate of programs which we would then sell to third party platforms."
Moore was able to deliver beyond everyone's expectations. Today Copa90 has over 1 million subscribers on YouTube, and an extended digital football network that boasts a whopping 8 million viewers across the globe.
Most recently, Moore was a producer on three-time BAFTA Award winning director Anthony Wonke's Being AP, an insightful documentary on AP McCoy, one of the world's most celebrate jump jockeys of all time. The film's world premiere will take place during the 2015 Toronto International Film Festival next month where it was chosen as an Official Selection earlier this year.
In the end, both Moore's story and the aforementioned Robert Frost poem drive home the fact that if a person completely immerses themselves in their chosen path without questioning if a fork in the road might have delivered a better outcome, then there is really no stopping them from achieving whatever it is that they want to accomplish in life.
According to Orr, instead of being a "paeon to individualism," the poem is actually promoting that it really doesn't matter what road we choose.
On his way to the top of the entertainment industry London-based producer Richard Moore chose the road less traveled, anyone who knows his story would agree. Moore's decision to drop out of high school in order to pursue his career was a key factor in achieving the success he enjoys today, but the path he took didn't turn out well because it was the road less traveled, it turned out well because it was the road that was right for him, and he was whole-heartedly dedicated to it.
The producer ambitiously entered the entertainment industry after submitting an online application for a position as a producer's assistant while he was still in high school, a bold move that proved to pay off when he was hired by director Luke Hyams and producer Louis Figgis for Channel 4.
"Although at the time they thought I was obviously older than I was, it didn't stop me from accepting the position. I worked with them for several years on different productions, always managing to side step the question of my age," recalls Moore. "The time I spent working with Luke and Louis is where I got an understanding of the business and the roles within a large production."
By 18, Moore had founded the production company Mrs Grey with friend and fellow producer, Oliver Barron. Through the company, Moore produced the music video for James Morrison's hit song "One Life," which currently has over 7.5 million views on YouTube, Beefeater Gin's "Mirko" commercial, as well as a commercial for NatWest Bank's mobile banking Android app and others. Within three years of its inception Mrs Grey was achieving an annual turnover of 1.2 million pounds; and Moore had successfully established himself as a leading producer in the field and the jobs continued to roll in without fail.
Through Mrs Grey, Moore also produced the in-depth television documentary Find the Torch for Channel 4. The documentary followed renowned musician Paul Weller as he discussed his love for England, his influences and the progression of his 30-year music career from forming the band The Jam to his recent albums.
"This documentary was directed Palme d’Or and Sundance nominated legendary filmmaker Julien Temple," says Moore. "My role was critical as I brokered the deal with Universal Music and sourced the funding, pitched and sold Julien Temple on the idea of directing and hired the production team to create the documentary."
Despite his young age, which he kept hush-hush for many years, global clients and award-winning production companies recognized Moore as a leading figure in the industry, and they wanted him on board.
In 2013 Bigballs Films tapped Moore as a senior producer for Copa90, an online factual entertainment network focused on football. Some of the projects Moore has produced for Copa90 over the years include 26 episodes of CTRL, 24 episodes of Best Job in The World, 10 episodes of All My Life, as well as Derby Days and Line9.
Something that separates Moore from most other producers, and proves that he made a wise choice when he decided to pursue his career so early on, is the fact that he is a part of the generation that brands want to target, and because of that, he knows exactly how to spike their interest.
"Copa90 was funded by Google as part of a European wide investment trying to take control of sports media through new and original programing targeting 12-30 year olds. A demographic incredibly important to brands and advertising agencies selling sports products," explains Moore.
"At Copa90 I was responsible for the launch and channel management with an annual Budget of $3 Million to spend on programming. I alongside the creative team at the channel were key in pitching, selling and executing brand integrated shows whilst also building our original slate of programs which we would then sell to third party platforms."
Moore was able to deliver beyond everyone's expectations. Today Copa90 has over 1 million subscribers on YouTube, and an extended digital football network that boasts a whopping 8 million viewers across the globe.
Most recently, Moore was a producer on three-time BAFTA Award winning director Anthony Wonke's Being AP, an insightful documentary on AP McCoy, one of the world's most celebrate jump jockeys of all time. The film's world premiere will take place during the 2015 Toronto International Film Festival next month where it was chosen as an Official Selection earlier this year.
In the end, both Moore's story and the aforementioned Robert Frost poem drive home the fact that if a person completely immerses themselves in their chosen path without questioning if a fork in the road might have delivered a better outcome, then there is really no stopping them from achieving whatever it is that they want to accomplish in life.
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