Having been tapped by Emmy nominated television shows, global brands including Heineken, Sony and Coca-Cola, and some of the world's biggest mass media companies, multitalented editor Said Franco is known for his ability to bring out the heart of a story in the final product. He gets the message across in a way that makes it impossible for audiences to turn away.
Franco admits, "My greatest satisfaction is to be able to transmit emotion through my editing."
Whether he is editing music videos, films, television shows or commercial projects—one thing remains constant, and that is the need to seamlessly sew the shots together in a way that tells the story in the best way possible.
Originally from Mexico, Franco is renowned for his ability to effectively piece together footage in the most captivating way, something he has proven on countless occasions.
While working as a lead editor for Multivisión, Franco was responsible for editing a long list of popular television shows including the entertainment news program Almohadazo, the late night talk show El Ultimo Pitazo, the daily variety show Tu casa TV, the lucha libre freestyle wrestling program CMLL, as well as Nocturninos and Score Final.
"I’ve always thought that editing was like solving a puzzle. Once you receive all the material, you have to find the best way to create the film," explains Franco. "The thing that I love is that every time I finish a project, I am surprised with the final video. It’s like my idea finally becomes a reality."
Franco was the editor of the music video for the two-time MTV Video Music Award nominated band División Minúscula's hit single "Voces." The fact that the video garnered more than one million views on YouTube makes is an astonishing testament to Franco's ability to captivate an audience. He also edited the music video for the song "Miedo A Caer" by the Indi-O Music Award nominated rock band, Ruido Rosa.
"One of my abilities is that I understand the mind of the director," says Franco.
"For these two videos when we sat down in pre-production he made his ideas clear, which made the process way easier. I’ve studied how to edit different videos and music videos a lot over the years, and all of that effort is what helps me when I sit down with the director to cut a video."
As an editor at Ranch Studios, Franco's work was critical to the success of the live broadcast videos of the Vive Latino concert series between 2013 and 2014. Franco lent his editing talents to 27 concerts from the series, which included bands like the Yeah Yeah Yeahs, Tame Impala, Silversun Pickups, Edward Sharpe and The Magnetic Zeros and many others, with each televised event reaching over two million viewers. He also worked on the televised broadcast of Miley Cyrus's "Bangerz Tour" in Gaudalajara, Jalisco, which he later edited into a DVD for distribution that included footage from the entire tour across Mexico.
While at Rancho Studios Franco was also chosen to work on Heineken's highly popular 2013 Champions League campaign. Franco used highlights from the Heineken sponsored UEFA Champions League soccer games in Spain and edited them into commercials for the company that were broadcast all over Europe and Latin America.
"After each game I edited a 3 minute video that was sent to the different networks in Spain (TVE, Antena 3, Telecinco) and Latin America (Televisa, Tv Azteca, Multivison, Edemol, Caracol)," recalls Franco. "In total I edited 25 games and 6 events."
As an editor Said Franco has proven that his talents are beyond diverse, a facet of his skillset that has not only continued to keep him working non-stop, but has also brought countless projects and companies astonishing success.