US consumers are familiar with the family friendly tone and light hearted nature of the Oreo commercials seen in America but Trehmer’s producer understood that the presentation needed to be tweaked to appeal to the Russian public. Chiche and Evgeny communicated extensively about the action and emotional appeal of the production. This commercial shows a playful bonding moment between father and son involving Oreos. To insure that the chemistry between father and son was unspoken, the producer created a variety of preproduction activities for the two actors. The results on screen were truly Russian in sentiment as well as beneficial to the US based brand.
This experience has led to more increased international cooperation as Evgeny has been approached by US based Adjust Creative Production to bring his respected talent as a producer to America. While leaving home is a big change, Telegin is enthusiastic about the opportunity. He states, “I want to work with best of the best! It has always been my dream to take part in the industry in the place where it all came from…Hollywood! To work with new directors and new teams, no matter how difficult your script is to implement; anything is possible in the US! It's the place to be for every ambitious producer. I will have to work harder, that's for sure. It's not enough being talented in the US; you must work hard. There is no place for mistakes, especially because of the competition. The best of the best are here, so you have to always develop your skills and your professionalism in order to offer something new. The good thing for me is that I’m not starting from scratch. The production system in Russia is a copy of the US one so for me it would be very familiar.” Oreo cookies are an example of universal appeal. Evgeny Telegin is also an example of universal appeal. When any individual strives for greatness and passion using their talent, there’s no doubt that they will attract others.